If your Colorado business is like thousands of others throughout the United States, you are looking for a way to bring in more customers, increase the sales frequency of your existing customers and do it more economically than you are now. The solution to all of those concerns is Internet Marketing. It doesn’t matter where you live in Colorado or any other state, internet marketing, when set up and used correctly, will bring you new customers, help you communicate more effectively with existing customers, and can be set up as a totally automated system.

There are more and more people are turning to online searches to find what they want in their local markets. If your website is not be displayed prominently in the search engine rankings then you are losing business. Look at some of these statistics:

• 97% of American internet users use the internet to shop of which 57% characterize their behavior as “shop online, purchase offline” (NPD Group)
• 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
• 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
• 74% of internet users perform local searches (Kelsey Group)
• 73% of online activity is related to local content (Google)
• 66% of American use online local search, like Google local search to locate local businesses (TMP / comScore / proprietary average)
• 61% of local searches result in purchases (TMP / comScore)
• 54% of Americans have substituted the internet and local search for phone books (comScore networks)
• 35% of all searches are local (DM News)
• 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)

There are still many businesses in Colorado Springs, Denver and other Colorado communities that have not explored the options available through online and email marketing. Some businesses thought they would get that with their website. Many businesses throughout Colorado paid to have a website built and were promised that it would bring them more business, only to find that it did not increase or create any sales at all.

Having a website does not guarantee sales and anyone who tells you that is not being totally honest. In order for your website to create revenue it must have visitors the same as your physical business. If your website is not receiving visitors then it is impossible for it to create revenue, relationships or build a customer list.

The solution is to make or re-make your website into a direct response marketing website. Most websites we come across are basically an online business card. You need a website that brings prospects in, a way in which to capture the name and email address of those prospects, a system in which you can communicate with those prospects until they become customers and then continue to communicate and sell to them for the life of the relationship.

Virtual Marketing, LLC is a Colorado based Internet Marketing company that is experienced in all areas of online marketing. You may contact us for a free internet marketing consultation at any time without obligation or pressure.

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