If you already have a website then use these tips as a checklist to grade yourself. If you need a website built then use these tips as a guideline of what needs to be done.

There is really only one goal when building your website and that is to make money. Most business websites are nothing more than online business cards. You want your website to be a professional looking website that generates leads, is easy to navigate, has valuable optimized content and a clear and concise call to action. This is what is called a direct response website. One that pleases they eye and tells you (subtly) to buy. Below you will find 10 tips that we believe will help any website produce.

1. Create Unique Page Titles & Optimized Content For All Pages
   If you want your website to rank high in the search engine listings then this alone will take you a long way. It is one of the most important search engine optimization tasks you can do for your website. The first paragraph is very important as it provides the text that a user will read when they find your site in the search engine results.
2. Include Your Geographic Location On Every Page
   Your physical address & phone number should be on every page of your site. This will help you in local search engine results.
3. Use An Encrypted Contact Form For Communication
   If you list an email address on your site spammers will collect that email and spam you as well as others and use your email address in doing so. An encrypted contact form will allow you to receive the correspondence from your customer or prospect without giving away your email address. For extra security you can use the CAPTCHA feature.
4. Use A Professional To Build Or Change Your Website
   You only have a few seconds to capture the attention of your visitors. If they come to your site and it looks like a kid created it then you may lose them forever. Use high quality graphics or photos and ensure that the site is easy to navigate.
5. Layout And Navigation Should Be Planned Out First
   When planning your website you should consider the categories that your content will fall under. You can sometimes utilize your categories and their links as keywords which will help you in your search engine rankings. Navigation should be simple and be text based if possible.
6. Website Content
   When creating content for your website you should break up long paragraphs with bullet points and images. This will keep your visitor interested in your pages and keep them on the site longer. If you pages are heavily text based your user will get bored and leave.
   You can also break your content up into multiple pages. The more content you have the better the search engines like you. Break up your services and/or products and dedicate a page to each one. It is much easier to optimize your site that way.
7. Install Google Analytics
   You must be able to track your visitors in order to market to them efficiently. Google Analytics will tell you what page they came into the site on, how many times they visit, where your traffic is coming from, how long they stay on your site, what keywords they used to find you, and a host of other information. The more you know about your visitors the better you can optimize your site.
8. Create A Google XML Sitemap
   A Google XML sitemap is created in an XML format. You upload this file to your Google Webmaster tools account. This is a file that Google uses to index all the pages within your site. They also provide you with many other useful tools you can use to view key information on your site.
9. Optimize Your Graphics And Photos
   Photos should be optimized for placement on your website. Even with the advent of high speed access there are still those who are on dial up, use their smart phones, are on wifi etc. Optimizing the graphics on your site will allow your pages to load quicker and keep your visitors around longer.
10. Check Your Site In Other Browsers
    You need to make sure that your site loads correctly and looks the same across the major browsers. The differences between IE and Firefox alone can boggle the mind. Test your site and make changes, if necessary.

There are many other things that can and should be done when creating a new site or updating an existing one. However, these top 10 website tips will help your website be found and be read.

Virtual Marketing, LLC is a Colorado based Internet Marketing company that is experienced in all areas of online marketing. You may contact us for a free internet marketing consultation at any time without obligation or pressure.

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