There are many factors that come into play when using keywords in your website. Below we will go over several of them.

Keyword Density
When you see or hear the term keyword density, it generally refers to the percentage of keywords contained in the content of a web page.

There are varying opinions on what the optimal keyword density ratio should be, and it varies from search engine to search engine. In general, we use a keyword density ratio in the range of 2-8% for our clients.

Keyword Frequency
Keyword Frequency is how often a keyword appears on the page or in an area on the page. Generally, the more times a keyword appears on the page, the more relevant it will be to that search.

However, you don’t want to go crazy with frequency since most of the major search engines will penalize your site for keyword “spamming” if they feel you are being excessive. In general though, use your keyword in the document in as many different areas as you can, and as many times as is recommended for that engine.

Keyword Prominence
Keyword prominence refers to how prominent you keywords are within a web page. In other words, if they are close to the beginning of your content they would be more prominent than if they were in the middle or at the end.

The general recommendation is to place important keywords at, or near, the start of your web page’s content and in the title or meta tag.

Keyword Proximity
Keyword proximity refers to the distance between keywords as well as phrases that include the keywords without repetition and with contextual relevance.

Keyword proximity measures the closeness between two keywords. Generally, the closer the keywords are, the better.

For Search Engine Optimization,the proximity of the keywords or keywords included in a phrase in relation to each other and one another is of great importance and is the basis of using the appropriate combination of the words in the page titles,headers,paragraphs and page content.

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It is estimated that there is over 1 billion local searches performed every month! That is an amazing number of searches in local markets throughout the United States. This number is only going to get bigger. With smart phones and GPS, consumers have access to search engines almost everywhere they go and if they don’t find your website, don’t be surprised if they find your competitor’s.

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Internet marketing simply defined is:

“The techniques and strategies used to drive traffic to a website and convert that traffic into sales.”

When it comes to internet marketing many people differ on what they think it is or what it does. However, most people will agree that internet marketing or search engine marketing (SEO) as it is known in the professional arena is essential for most businesses. The problem the average small business owner has is that they do not know where to start or what to do. In general the internet marketing services we offer include but are not limited to:

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There are MANY local search engines that you should submit your website to. Even the big players, like Google, Yahoo, MSN and others are developing their engines to give more local search listings based on geo targeting. If you have a small business, with or without a website you should definitely take advantage of submitting to the popular local search engines. It is easy to get your business listed. Start with the free local search engines and then move on to the paid ones if you feel it is necessary. We have given you a few to start with below.

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Today, statistics tell us that 70%-80% of local consumers are using a search engines to start looking for a product, service or support by using a search engine. If you own a small business can you afford to NOT to be found by an audience this large?

The opportunities that are available to those businesses who are found on the first page of the major search engines are phenomenal. If you want your business to be found online then you have two options:

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Video is everywhere! It is becoming increasingly more difficult to find a site that does not have video included in some way or another. So my question to you is, “Have you ever considered having video on your website?” If done right, your visitors will not only appreciate your video(s) but you will also gain some SEO benefits as well. If you look at some of the most successful internet marketers today you will see that they all use video in their marketing.

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Today’s economy has forced many companies to make decisions on where to spend and where not to spend or where to cut. Our experience shows us that marketing and advertising are usually one of the first cuts that a small business will make. Even though we believe that there are great opportunities for those who are willing to go against the flow and keep their current marketing/advertising budgets alive, we also understand that businesses are still going to cut in this area. We would like to offer you some ways that you can market your business on the cheap. Some of these options do require time and effort on your part but they will help.

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Virtual Marketing, LLC uses 5 core components when creating an internet marketing campaign for small businesses. The 5 core components include:

1. Current Website Evaluation
   Before beginning any internet marketing campaign a website evaluation is completed to determine the elements of the existing website. The main purpose this review is to evaluate the current website design and usability. We can then define what areas need to be addressed and create an effective Internet marketing campaign.

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What is a USP? USP stands for Unique Selling Proposition – If you don’t have one then you need to develop one soon. You want this to be something your customers and prospects pick up on easily, especially in email communications.

Your USP is what makes your company, product or service stand out from your competition. It could be providing the best solution to a problem, the best way to fulfill a need or desire or the best way to achieve a goal. It could be that you are the most creative or least expensive (we don’t advocate this), maybe the best in class. Whatever it is, you need to make it clear.

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If your Colorado Springs business is like thousands of others throughout the United States, you are looking for a way to bring in more customers, increase the sales frequency of your existing customers and do it more economically than you are now. The questions you should be asking yourself are “Can I use internet marketing effectively in Colorado Springs?” and “Does email marketing work in Colorado Springs?” The answer to both of these questions is a resounding YES!. It doesn’t matter where you live in Colorado or any other state, internet marketing and email marketing work when used correctly.

There are still many businesses in Colorado Springs, Denver and other Colorado communities that have not explored the options available through online and email marketing. Some of the businesses that have explored it have been sold a bill of goods through their website. Many businesses have paid to have a website built and promised that it would bring them more business only to find that it did not increase or create any sales at all. Having a website does not guarantee sales and anyone who tells you that is not being totally honest. In order for your website to create revenue it must have visitors the same as your physical business. If your website is not receiving visitors then it is impossible for it to create revenue, relationships or build a customer list.

Virtual Marketing, LLC is a Colorado based Internet Marketing company that is experienced in all areas of online marketing. You may contact us for a free internet marketing consultation at any time without obligation or pressure.

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