What Is Your USP?
Posted by admin | Posted in Internet Marketing | Posted on 24-07-2009
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What is a USP? USP stands for Unique Selling Proposition – If you don’t have one then you need to develop one soon. You want this to be something your customers and prospects pick up on easily, especially in email communications.
Your USP is what makes your company, product or service stand out from your competition. It could be providing the best solution to a problem, the best way to fulfill a need or desire or the best way to achieve a goal. It could be that you are the most creative or least expensive (we don’t advocate this), maybe the best in class. Whatever it is, you need to make it clear.
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